Speech by Philip McMaster, DaLong at Mt Huangshan / QiYun Mountain Hiking Festival
Slide 1.
Sports for Social Action
运动助力社会变革
How the Chinese Sports Industry
will Save the World
中国的体育产业将拯救世界
(with 3 Fingers) 以三指理念
2.
Peace Plus One
World
Sustainability
Project
Encouraging Chinese
Ecological Civilization
推进中国生态文明建设
Philip McMaster, 大龙 AHSc. MBA (Canada)
菲利普 麦克马斯特（加拿大）
Chief Creative Officer,
World Sustainability Organization,
SinoSustainability Center, China
Former Group Manager, Networking and Training Center for Ecopolis Development
Chinese Academy of Sciences, Research Center for Eco-Environmental Sciences
Principal Researcher, McMaster Institute for Sustainable Development in Commerce (HK)
Fellow, Innovation for Sustainable Development Thinktank (USA)
Harmony Thinktank , Sustainability Symposium (China)
3.
中国的体育产业将拯救世界
How China’s Sports Industry
will Save the World
4. http://www.SpiritOfBethune.com
5. Ambassador Of Change
NOTE: Man standing at the extreme right of the top right photo, using only 2 fingers while on his smartphone with a cigarette hanging out of his mouth.
6. SustainableCelebrities.com Ma Yun, Zhang Yi Mou, Yang Lan, Li Bing Bing, Lin Dan, James Cameron, HK EPD, Li Bing Bing with LCP the Low Carbon Panda.
7.
Sports for Social Action
How Sports Industry will Save the World (with 3 Fingers)
- Happiness – How we can achieve a Lifestyle Of Health, Happiness And Sustainability (LOHHAS)
- Citizenship – Sharing, Caring and Growing on 3 Finger Wednesdays SMILE~CHANGE~UNPLUG
- Action – How Huangshan can lead China, so China will lead the world in Sustainable Actions and Behaviours
8.
On October 20th I learned that the State Council of China has vowed to REVERSE the 25 year trend of teenagers declining fitness and physical health
Good news for the RESPONSIBLE growth of the Chinese sports industry.
I congratulate the Sports industry for being in the right business and leading the needed social change.
9. CHINA DAILY GRAPHIC – Source: General Administration of Sport
10. Sustainability Symbol – 3 Finger Gesture – representing the balance between Society, Environment and Economy.
11. Peace Plus One – World Sustainability Project in China.
12. Happiness
13.
Cost / Benefit Analysis
1st, agree that we live on the same planet,
2nd, agree that WE are creating the problems,
3rd. agree that we’re actively seeking solutions for the long term.
- The Cost of changing people’s attitudes and behaviours is relatively small
- The Cost of NOT changing (inaction) to a sustainable direction is very, very large.
- It is Difficult to change attitudes and behaviours for the benefit of everyone.
- It is a Disaster to ignore unsustainable behaviours which will hurt everyone in the long-term.
- What do people REALLY want?…
14.
a Lifestyle Of Health,
Happiness
And Sustainability
LOHHAS
“All that we are pursuing is sustainable development for people’s benefit as the first consideration”.
“All that we are striving for is to enable our people to live a happier and better life”.
15.
World Happiness Report 2013
http://unsdsn.org/files/2013/09/WorldHappinessReport2013_online.pdf
16. OPPORTUNITY – CANADA – CHINA
- Outdoor Leadership Training – among the best in the world.
- Hospitality & Tourism industry – excellent, sophisticated and mature.
- Safety and wellbeing – regulated, well trained guides, certified,
- Sports Equipment Quality – among the best in the world
CHINA
- Needs Outdoor Leadership experiences, education and Training
- Hospitality & Tourism industry – is huge and unsustainable
- Safety and competence – is difficult to determine with unhelpful attitude.
- Sports Equipment Quality – most is manufactured here, domestic quality varies.
17. www.Explorasport.com www.iHEART3D.com
18. EXPERIENCE
19.
Citizenship
in the Spirit Of Bethune
www. Baiqiuen de jing shen .com
ISR
Individual Social Responsibility
www.WorldSustainability.Org
20. ACTION
PASS the 3 Finger Torch in the Spirit Of Bethune…
SMILE~CHANGE~UNPLUG
Happiness, Health, Harmony
www.WeixinWednesday .com
21.
PASS THE 3 Finger TORCH
“Hold your new Olympic 3 Finger Torch high, and proud, in the same way China has magnificently risen to the top of competitive Olympic sports…
In Hiking up Qi Yun Mountain with your 3 Finger Torch, you are the start the mass health and outdoor fitness program that China will use to Save the World
Tian Di Ren – Bai Qiu En_\!/
Note: Look at the lonely girl in white on the right side of the photo.
22. Observance Discipline
3 Finger Wednesdays
23.
On Wednesday:
#1 – SMILE
Change your Face …share 3 Fingers… make others happy – make yourself happy_\!/
24.
#2 – CHANGE your.. (habits)
www.SustainabilitySymbol.com/what-are-3-finger-wednesdays
25.
#3 UNPLUG Your “Stuff” & Yourself
26.
PUBLIC SPORTS MOVEMENT
Teach People to share the
“3 Finger Torch”
the NEXT Olympic Effort_\!/
一年之计，莫如树谷；十年之计，莫如树木；终身之计，莫如树人。
“If you think in terms of a year, plant a seed;
if in terms of ten years, plant trees;
if in terms of 100 years, teach the people”.
-Confucius 孔子
27.
3 Finger Torch – SMILE ~ CHANGE ~ UNPLUG
3 Finger Wednesdays
28.
Xie Xie_\!/
29.
个人信息，
给我在齐云山和和黄山的新朋们
Personal message
to my new friends on QiYun Mountain and Huangshan…
http://www.tudou.com/programs/view/0OcFsXR_8oE/
30.
http://www.tudou.com/programs/view/0OcFsXR_8oE/
31.
传递火炬，让“白求恩精神”重回中国
HELP PASS THE TORCH
and GET US BACK into ACTION_\!/
请帮助传播三指理念以支付脊椎手术费用
We need your help to continue the work of the 3 Fingers and pay for the Spinal Surgery:
您的慷慨拯救生命，通过以下网址：
Please donate generously to:
www. Eternal Spring.Org
www.Sust10.com
32.
www.Sust10.com
34.
传递火炬，让“白求恩精神”重回中国
HELP PASS THE TORCH
and GET US BACK into ACTION_\!/
请帮助传播三指理念以支付脊椎手术费用
We need your help to continue the work of the 3 Fingers and pay for the Spinal Surgery:
您的慷慨拯救生命，通过以下网址：
Please donate generously to:
www. Eternal Spring.Org
www.Sust10.com
35.